Do splash pages make you invisible to search engines

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  • Sandy.Pittendrigh@gmail.com

    Do splash pages make you invisible to search engines

    Here's a question I don't know the answer to:

    I have a friend who makes very expensive, hand-made bamboo
    flyrods. He's widely recognized (in the fishing industry) as one of
    the 3-5 'best' rod makers in the world. He gets (sic) close to $5000
    per custom made flyrod. A surprising number of people buy these
    fishing rods and never use them....they buy them as art-like
    investments. He is, after all, the best there is.

    But if you search on Google for 'bamboo flyrod' or 'split cane flyrod'
    he doesn't even show up in the first ten pages of links.
    Typing in a colon, followed by his domain name show 534 sites
    link to his site. This doesn't make sense. It isn't supposed to
    work that way.

    His site does have a graphical splash page, with only one link
    on it, that says "enter"

    Is that splash page related to his search engine invisibility, despite
    his lofty stature, and despite the large number of links pointing to
    his site?

  • Stewart Gordon

    #2
    Re: Do splash pages make you invisible to search engines

    Sandy.Pittendri gh@gmail.com wrote:
    <snip>[color=blue]
    > Is that splash page related to his search engine invisibility, despite
    > his lofty stature, and despite the large number of links pointing to
    > his site?[/color]

    Some search engines don't index pages with fewer than 100 words or so.
    But I don't know what Google's threshold is - apparently smaller than
    that though.

    And I've a suspicion that some search engines can't follow links on a
    page before it's indexed.

    Stewart.

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    My e-mail is valid but not my primary mailbox. Please keep replies on
    the 'group where everyone may benefit.

    Comment

    • brucie

      #3
      Re: Do splash pages make you invisible to search engines

      In post <news:113164424 4.497810.208270 @g44g2000cwa.go oglegroups.com> ,
      Sandy.Pittendri gh@gmail.com said:
      [color=blue]
      > site does have a graphical splash page[/color]

      splash pages are useless, annoying and keep the visitor away from the
      content, get rid of it.

      --
      l i t t l e v o i c e s

      Comment

      • mbstevens

        #4
        Re: Do splash pages make you invisible to search engines

        Sandy.Pittendri gh@gmail.com wrote:
        [color=blue]
        >
        > Is that splash page related to his search engine invisibility, despite
        > his lofty stature, and despite the large number of links pointing to
        > his site?
        >[/color]
        Kill the splash, add articles about fly fishing, fly rods, etc.
        A good article will automatically have lots of related terms, which will
        help.

        Comment

        • Andy Dingley

          #5
          Re: Do splash pages make you invisible to search engines

          On 10 Nov 2005 09:37:24 -0800, "Sandy.Pittendr igh@gmail.com"
          <Sandy.Pittendr igh@gmail.com> wrote:
          [color=blue]
          >Here's a question I don't know the answer to:[/color]

          Neither do we - tell us the URL and we might have a clue
          [color=blue]
          >His site does have a graphical splash page, with only one link
          >on it, that says "enter"[/color]

          Dump the splash page - for all sorts of good reasons.

          Comment

          • Stephen Poley

            #6
            Re: Do splash pages make you invisible to search engines

            On 10 Nov 2005 09:37:24 -0800, "Sandy.Pittendr igh@gmail.com"
            <Sandy.Pittendr igh@gmail.com> wrote:
            [color=blue]
            >Is that splash page related to his search engine invisibility, despite
            >his lofty stature, and despite the large number of links pointing to
            >his site?[/color]

            A splash page per se will not destroy visibility, though it will harm
            it. But some of the silly things that people do on sites, especially
            those with splash pages, will destroy visibility. Without a URL we can't
            say much more.

            --
            Stephen Poley


            Comment

            • Sandy.Pittendrigh@gmail.com

              #7
              Re: Do splash pages make you invisible to search engines

              RE>Without a URL we can't say much more

              I didn't make the webpage. It is a nice looking site.
              That it isn't showing up on the search engines is a systematic bug of
              sorts.



              Comment

              • mbstevens

                #8
                Re: Do splash pages make you invisible to search engines

                Sandy.Pittendri gh@gmail.com wrote:[color=blue]
                > RE>Without a URL we can't say much more
                >
                > I didn't make the webpage. It is a nice looking site.
                > That it isn't showing up on the search engines is a systematic bug of
                > sorts.
                >
                > http://troutrods.com
                >[/color]
                Yeeek! Deprecated markup, images for text, no doctype, slow loading on
                both the splash page and the opening page.
                There's more to worry about than the number of hits from a search engine
                right now.

                Anybody click the link to the people who made it? I can't even get in.

                Comment

                • kchayka

                  #9
                  Re: Do splash pages make you invisible to search engines

                  Sandy.Pittendri gh@gmail.com wrote:[color=blue]
                  >
                  > That it isn't showing up on the search engines is a systematic bug of
                  > sorts.
                  >
                  > http://troutrods.com[/color]

                  I get the impression whoever built the site thought that meta keywords
                  had merit and would be enough. They thought wrong.

                  --
                  Reply email address is a bottomless spam bucket.
                  Please reply to the group so everyone can share.

                  Comment

                  • Andy Dingley

                    #10
                    Re: Do splash pages make you invisible to search engines

                    On 10 Nov 2005 13:49:43 -0800, "Sandy.Pittendr igh@gmail.com"
                    <Sandy.Pittendr igh@gmail.com> wrote:
                    [color=blue]
                    >http://troutrods.com[/color]
                    [color=blue]
                    >That it isn't showing up on the search engines is a systematic bug of
                    >sorts.[/color]

                    Bugs of several sorts. The fundamental one is that it was coded in the
                    late '90s, with the standards of the day (If this site was built any
                    time post 2000, then it's really a bit of a crock)

                    Search engines are text-based. They don't really do pictures. Give them
                    some text and they'll index it happily. Don't give them _TEXT_ and you
                    may as well not exist. A "splash" page always hurts search engines,
                    because they're pretty but light on text that a search engine can make
                    use of.

                    This site has effectively two splash pages. The home page is almost
                    content-free (as far as a search engine sees it). Now if your incoming
                    links are to this homepage, then Google will see them as "unimportan t"
                    because there's no content and it will see the real content pages as
                    "poorly rated" because no-one is linking to them. This all hurts your
                    placement.

                    There are two things you could do with this site. One is to re-develop
                    it, which will cost you money. The other (recommended) is to fix the
                    most obvious problems and leave the rest be. This newsgroup will
                    probably recommend the first and insist that you fix the "doctype" first
                    of all (you don't know what a doctype is. No-one ever caught more fish
                    by knowing what a doctype is (except maybe Blinky)).

                    I would suggest the following. It requires a _knowledgeable_ web spod,
                    but it also needs very little of their time (and so would be cheap to
                    do). This list isn't exhaustive (you want comprehensive reports, you can
                    pay me for them!)

                    - Dump the splash page.

                    - Put alt attributes on the images, _especially_ those that are used to
                    emulate text and most importantly on the ones that are the text links

                    - Put title attributes on the images too (a good web developer will use
                    slightly different wording on title and alt, a sloppy one is unlikely
                    to)

                    - Put title attributes on the navigation links.

                    - Put some text onto the homepage - even just a paragraph or two.

                    - Put some text around the link to the Japanese version

                    - Avoid using images for text, especially for the contact details. In
                    particular, this kills any attempts at geographical searching. Maybe all
                    the business is mail-order, but you'll still be searched for as "That
                    rod guy in Montana"

                    - Ditch the imagemap at the page footer and replace it with a text-based
                    navigation menu.

                    - replace the JavaScript-only links to the "enlarge the image" links
                    with ones that work when JavaScript is turned off too.

                    - Don't use "Earthtalk" as designers. They're clearly clueless about
                    useful web development (their own site is an abomination).

                    I _wouldn't_ go for more re-work than this. The next steps are obvious
                    (fix the invalid markup, use an up-to-date HTML version, a doctype,
                    avoid <table> markup, avoid <font>) however they are more work to do and
                    less payback for doing them.

                    You could even do some automated switching for Japanese / English
                    versions, based on the http accept header. This is easy with decent
                    hosting and gives the Japanese users a better initial default page.
                    [color=blue]
                    >It is a nice looking site.[/color]

                    That's a contentious statement hereabouts. The site suffers badly from
                    "Looks fine on my computer" syndrome, which is _very_ common. On one of
                    my desktops it's unusably small, on another it's unusably big. This sort
                    of problem is symptomatic of web designers who don't really understand
                    the web and don't appreciate that not everyone has the same settings the
                    original designer did.

                    --
                    Cats have nine lives, which is why they rarely post to Usenet.

                    Comment

                    • Beauregard T. Shagnasty

                      #11
                      Re: Do splash pages make you invisible to search engines

                      mbstevens wrote:
                      [color=blue]
                      > Anybody click the link to the people who made it? I can't even get in.[/color]

                      Yep. Sad, isn't it? I especially loved the black-on-black text on:
                      We love creating one-of-a-kind websites and video vignettes.  There is something exciting and gratifying in taking a concept such as the promotion of a new


                      --
                      -bts
                      -Warning: I brake for lawn deer

                      Comment

                      • mbstevens

                        #12
                        Re: Do splash pages make you invisible to search engines

                        Beauregard T. Shagnasty wrote:
                        [color=blue][color=green]
                        >>Anybody click the link to the people who made it? I can't even get in.[/color]
                        >
                        >
                        > Yep. Sad, isn't it? I especially loved the black-on-black text on:[/color]

                        There is this whole class of web-design books written by friends-o-flash
                        and/or print-graphic designers on a lark. That's about all my local
                        library buys (the one notable exception being Zeldman's book).

                        I suspect there's more money/advertising behind this kind of stuff than
                        behind anything actually having to do with web design. I fear we'll
                        never be rid of it. Perhaps, if the general prevalence of humbug ever
                        breaks, instead of our sinking into a new Dark Age...




                        Comment

                        • Jim Moe

                          #13
                          Re: Do splash pages make you invisible to search engines

                          Sandy.Pittendri gh@gmail.com wrote:[color=blue]
                          > RE>Without a URL we can't say much more
                          >
                          > I didn't make the webpage. It is a nice looking site.
                          > That it isn't showing up on the search engines is a systematic bug of
                          > sorts.
                          >[/color]
                          I agree: it is a beautiful site; the graphics are excellent, the layout
                          appealing. Too bad the fonts are so small; there is no reason for such
                          small fonts.

                          The Description and Keywords meta's are a good start. They must,
                          however, be reflected in the content for search engines to grant them any
                          weight.
                          There is no content until a 3rd page is visited. There is the splash
                          page, the "Home" page, then (at last!) some content.
                          I suggest dropping the Splash and Home pages, and making "the company"
                          page the first page people see. This gets people right to the business of
                          the rods, and content for search engines to index.

                          --
                          jmm (hyphen) list (at) sohnen-moe (dot) com
                          (Remove .AXSPAMGN for email)

                          Comment

                          • Jim Moe

                            #14
                            Re: Do splash pages make you invisible to search engines

                            mbstevens wrote:[color=blue]
                            >
                            > Anybody click the link to the people who made it? I can't even get in.
                            >[/color]
                            It is truly amazing. The only thing there is a Flash link, and it does
                            not work since I *only* have Flashplayer v7. It is impossible to enter the
                            site!
                            Maybe it is a pre-qualification screening for clients. If I can't get
                            into the site, I am not sophisticated enough for them.

                            --
                            jmm (hyphen) list (at) sohnen-moe (dot) com
                            (Remove .AXSPAMGN for email)

                            Comment

                            • kchayka

                              #15
                              Re: Do splash pages make you invisible to search engines

                              Andy Dingley wrote:[color=blue]
                              > On 10 Nov 2005 13:49:43 -0800, "Sandy.Pittendr igh@gmail.com"
                              > <Sandy.Pittendr igh@gmail.com> wrote:
                              >[color=green]
                              >>http://troutrods.com[/color]
                              >[color=green]
                              >> it isn't showing up on the search engines[/color]
                              >
                              > - Put alt attributes on the images, _especially_ those that are used to
                              > emulate text and most importantly on the ones that are the text links
                              > - Put title attributes on...[/color]

                              FWIW, this may have little affect on the rankings, if any. AIUI, some
                              SEs only index alt text if it is a link, others not at all. I don't
                              think any SEs index the title attribute.

                              Both alt and title, however, can be beneficial to visitors other than
                              SEs. That's reason enough to make use of them where appropriate.
                              [color=blue]
                              > - Avoid using images for text[/color]

                              This is indeed the best advice. Plain text rules. :)

                              --
                              Reply email address is a bottomless spam bucket.
                              Please reply to the group so everyone can share.

                              Comment

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