A question about emailing with php

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  • jeddiki
    Contributor
    • Jan 2009
    • 290

    A question about emailing with php

    Hi,
    The emailing company Aweber.com among others knows which
    emails that are sent are by their mail server have been opened
    and which ones have not.

    How do they do that ?

    Is this something that I can do with php?

    When I use php to send my emails, what do I need to
    do in order to get the information about whether
    the recipient has opened the email or not ?

    Thanks.
    _______________
  • Dormilich
    Recognized Expert Expert
    • Aug 2008
    • 8694

    #2
    that is called a read receipt or return receipt (see email tracking)

    Comment

    • jeddiki
      Contributor
      • Jan 2009
      • 290

      #3
      Thanks,
      I read the link you gave me.

      I know that a lot of people turn off images in emails, so that
      would effect the image method of tracking.

      Also I see there are a lot of problems with return receipt
      as it is voluntary.

      I sometimes get a request ... and I never click on "send it" .

      So, does that mean that when aweber shows that you only
      got a 20% opened rate, it could really be a lot higher, it is just that
      people are not allowing images ?

      I also heard that Google reads and caches images and serves the cached version to gmail clients

      So if Google is doing this for their gmail clients, - all gmail mails would appear to get opened and read ( cos Google is triggering the image script) when really they might not be. So the real open rate gor gmail would be a lot lower.

      ???

      Comment

      • Dormilich
        Recognized Expert Expert
        • Aug 2008
        • 8694

        #4
        So, does that mean that when aweber shows that you only
        got a 20% opened rate, it could really be a lot higher, it is just that
        people are not allowing images ?
        that is highly possible. some people even go as far as only reading text mode emails.

        on the other hand side, I have had return receipts, stating that an email had been deleted unread …

        So if Google is doing this for their gmail clients, - all gmail mails would appear to get opened and read ( cos Google is triggering the image script) when really they might not be. So the real open rate gor gmail would be a lot lower.
        can’t tell about that, but I would never trust google with my emails (because they store everything)

        Comment

        • jeddiki
          Contributor
          • Jan 2009
          • 290

          #5
          As far as I can see the only methods of checking on
          opening/reading of sent emails are not reliable.

          So the point is, if this is true then
          there is not really a way of knowing if
          your emails are being read, or any way of
          getting good stats.

          I guess that the big companies may have run
          some tests and can tell that as a general rule
          if they monitor that 20 % are opened then that
          means that the real figure is going to be more
          like 45% ( or 15% which ever way it works out)

          Maybe I can google for these stats ?

          Comment

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