How Does Ad Tracking Work?

[Dennis M. Marks]

I know that ad companies can track sites that contain their ads that
you have visited. This is used to tailor the ads that you see. Does
anyone know where I can find detailed information on how that is done.
This is just for my own interest.

--
Dennis M. Marks

http://www.dcs-chico.com/~denmarks/

Replace domain.invalid with dcsi.net


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[kaeli]

OT: Re: How Does Ad Tracking Work?

In article <18022004071301 2794%denmarks@d omain.invalid>,
denmarks@domain .invalid enlightened us with...[color=blue]
> I know that ad companies can track sites that contain their ads that
> you have visited. This is used to tailor the ads that you see. Does
> anyone know where I can find detailed information on how that is done.
> This is just for my own interest.
>
>[/color]

Well, probably like affiliate programs do.

They give you an affiliate id that goes in all the links. Every time the
link is clicked, a script runs that updates a DB.

So, your link looks like
<a href="myCompany .com?affiliate= yourSite">your link</a>
When someone clicks on that to go to myCompany.com, myCompany.com's page
looks at the affiliate parameter and updates their database saying that
your affiliate got another clickthrough.

I can't think of any more detail that could be needed.

--
--
~kaeli~
Kill one man and you are a murderer. Kill millions and you
are a conqueror. Kill everyone and you are God.

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