Yellowfin seeks resellers for BI product

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  • Yellowfin Team

    Yellowfin seeks resellers for BI product

    By Jenny Eagle , August 6th 2008 02:45PM

    Business Intelligence developer, Yellowfin, has taken two mature
    technologies - BI and GIS - and combined them to create its flagship
    solution, Yellowfin Business Intelligence 4.0.

    According to CEO Glen Rabie (pictured), Yellowfin is also actively
    seeking resellers to promote the product into different market
    segements.

    “Our target markets are software vendors, SMEs and Corporates. Any
    business that needs to analyse its data - it's really that broad.
    Customers include the largest makers of kitty litter in the US, a NZ
    payments company, legal companies, telecommunicati on and a plumbing
    company,” he said.

    Rabie claimed the local company was 100 percent channel. “We do no
    direct selling ourselves and we only work with the channel. Some of
    our partners include Progress Software, Sybase, Ingres, Logica CMG and
    Kyocera Maruzen,” he said.

    A large component of version 4.0 has been focused on enhancing
    existing functionality by altering the user interface, said Rabbie.
    Yellowfin completely re-designed the view builder and chart designer
    using the latest AJAX techniques to lend a 'wow' factor to what is
    generally perceived as a mundane task.

    Rabie claimed the addition of Location Intelligence to Yellowfin
    allows organisations to introduce location-based reporting into the
    business decision making process without requiring Geographic
    Information Systems.

    Yellowfin 4.0 also enables a variety of mapping visualisations to be
    used including Google Maps, Heat Maps or fully-enabled GIS data-type
    rendering.

    “We use wizards and standard Web navigation so that anyone using a Web
    browser can visualise data through charts, dashboards and alerts,” he
    said.

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