can open email tracking be trusted ?

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  • johnny
    #1

    can open email tracking be trusted ?

    hi !

    I use to track ( with an image with id attached to its link ) the
    opening of some html messages ( don't worry I am not a spammer,they are
    newsletters sent to the salesforce ).
    Today I received a reply from one of the recipients who told me he just
    read today my email 'cause he now uses a different mail address while I
    knew he read it 2 weeks ago.
    My question is : did he just lie to me or using an image within the
    body of the message is not such a good method ?
    I know that messages could be read offline or with images turned off so
    there could be more readers than the ones actually tracked, but this is
    the opposite case.
    I wonder how the tracking showed me the opening of the email if he
    didn't use that account...

    what do you think ?

    johnny

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    • Gordon Burditt
      #2
      Re: can open email tracking be trusted ?

      >I use to track ( with an image with id attached to its link ) the[color=blue]
      >opening of some html messages ( don't worry I am not a spammer,they are
      >newsletters sent to the salesforce ).
      >Today I received a reply from one of the recipients who told me he just
      >read today my email 'cause he now uses a different mail address while I
      >knew he read it 2 weeks ago.[/color]
      [color=blue]
      >My question is : did he just lie to me or using an image within the
      >body of the message is not such a good method ?[/color]

      Some virus scanners (on mail servers, among other places) have the
      ability to fetch links and images and scan those, so they can
      eliminate emails with links to viruses. These will generate false
      "mail has been read" hits.

      Outlook may generate hits for email displayed in the preview pane
      without anyone actually looking at it or clicking on it. In this
      way, Outlook can catch viruses unattended with nobody operating the
      mouse. I think Microsoft considers this to be a feature.
      [color=blue]
      >I know that messages could be read offline or with images turned off so
      >there could be more readers than the ones actually tracked, but this is
      >the opposite case.
      >I wonder how the tracking showed me the opening of the email if he
      >didn't use that account...
      >
      >what do you think ?[/color]

      If I catch trackers in email sent to me, your email address and probably
      IP netblock goes into spam filter blacklist.

      Gordon L. Burditt

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