How to choose keywords?

[SwissProgrammer]

FordAna and michaelsantony suggested (I think) going straight to Google as using their keyword help.

Google probably likes their own suggestions and might consider your following their guidelines as a positive.

I concur.

[okolosov]

Try to use Ahrefs there you can check keywords on your site and competitors.

[Djohnavid021]

There are many ways to go about it. One great way is to talk to people directly. Ask your friends, family members, and current customers. You can also perform keyword research to learn more about how popular specific words and phrases are. Once you know which keywords are popular, you can plan your SEO campaign around those keywords. After all, if you want to make sales, you need to be seen by people.

[logandavid]

have a balance of branded keywords and niche based keywords. Pick the keywords with high value volume and medium/low keyword difficulty to get started.

[UPPSC]

Keywords are the foundation of any SEO or online marketing strategy. Selecting the right ones is essential to ensure your website or business will be found by potential customers. Here are a few tips on how to choose effective keywords:

1. Choose keywords that accurately reflect what you do or sell.
2. Research what words people are already searching for online related to your products or services.
3. Use keyword tools like Google AdWords Keyword Planner, SEMrush, and Moz Keyword Explorer to find popular and relevant keywords related to your business.
4. Make sure your chosen keywords are included in the title tags and meta descriptions of your website's pages.

[nghang2001]

You can use adword's keyword tool.