Yellowfin Business Intelligence Release 4.0 Announced to Industry

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    Yellowfin Business Intelligence Release 4.0 Announced to Industry

    (CDT) Tue Jul 1, 2008 10:45am -- Announced today, the next release of
    Yellowfin Business Intelligence, 4.0 is scheduled for the end of July.
    Whilst most of the activity in the BI space has been busy with merger
    and acquisitions, Yellowfin has continued focussing its efforts to
    develop web Business Intelligence software that is not only an
    enjoyable user experience but also delivers insight through advanced
    data visualisation.

    One of the key motivators for Yellowfin has been addressing the BI
    industry’s aura of complexity. Business Intelligence does not have to
    be complex, and Yellowfin is making it easy. In release 4.0 Yellowfin
    has turned its attention to Location Intelligence. Google has
    certainly made map-based querying a household concept, however, the
    application for Geographic Information Systems (GIS) within Business
    Intelligence is still one that is viewed as overly complex and too
    specialised for the average business user. Well, according to Justin
    Hewitt, Yellowfin's COO, with Yellowfin 4.0 it isn’t!

    With map visualisation organisations can free themselves of the usual
    constraints of traditional charts and table concepts and explore data
    based on spatial elements. Yellowfin enables a variety of mapping
    visualisations to be utilised, either Google Maps, Heat Maps or fully
    enabled GIS data type rendering.

    “With Yellowfin 4.0,” explains Hewitt, “we are able to take two mature
    technologies and combine them, creating a unique symbiosis that
    generates new ways to visualise data. Most importantly though, we have
    opened this rich functionality up to the casual business user who can
    now discover what value location-based reporting can bring to business
    decision making. You no longer have to be a GIS expert to gain
    location based insights.”

    Yellowfin Business Intelligence has been creating a quiet revolution
    with its easy to use, web dedicated, embeddable Business Intelligence
    software. “Release 4.0 is a major release for us and is one that we
    are thrilled about,” says Hewitt. “Although there are a host of new
    functional elements a huge emphasis is to continue to improve the
    existing application. Whilst there is a tendency in the industry to
    cram a new release with additional bloat-ware, a large part of 4.0 has
    been focussed on improving existing functionality by altering the user
    interface. To this end we have completely redesigned the view builder
    using the latest in AJAX techniques to provide a truly ‘wow’ factor to
    what is generally perceived as a mundane task.”

    This continued investment in the user interface is indicative of
    Yellowfin’s development philosophy. “We don't believe in technology
    that you have to read the manual to use. Our goal has always been to
    refine the user interface with a highly intuitive workflow so as to
    guide the user through what is traditionally seen as complex
    processes,” explains Hewitt, “Yellowfin release 4.0 is another leap
    forward for us and we are excited about the benefits that it will
    deliver to our customers, providing them with additional capability to
    explore, mine and visualise their data.”

    Reproduced by Permission
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